Bloomberg Law
April 20, 2015, 4:26 PM UTC

Aric Press: Law Firms Must Communicate with The Client

Casey Sullivan

After spending more than a decade as the top editor at American Lawyer, Aric Press walked away from his job last year to focus on a simple idea: Law firms need help communicating. They need to talk to their clients more, rethink how they approach journalists, and put more strategic thought into their branding.

In March, Press and Wendy Bernero, a marketing officer who has worn hats at Proskauer Rose and Fried Frank, launched a law firm consultancy around this idea, called Bernero & Press. In an interview, he explained how working as a journalist and now a legal consultant has informed his view that personal ...

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