3 Things to Keep in Mind When Dealing with the Media

Editor’s Note: The author of this post is a communications and marketing specialist working at a law firm.

By Oliver Thoenen, Public Relations and Content Marketing Manager, Stoel Rives LLP

No law firm can consider itself immune from negative press coverage, as illustrated in Casey Sullivan’s recent feature story Why Law Firms are Going to War with the Press . When reporters receive from verifiable sources information that is potentially damaging to a law firm’s interests to announce publicly — such as partner departures or partner capital calls — they are virtually obligated to write and publish about it.

Yet ...