Best Practices in Collecting and Using Social Data

Editor’s Note: This article is authored by two BakerHostetler partners — an information governance practice leader and a new media, advertising, IT and privacy partner — and an associate. It is the third of a four-part series.

By Judy Selby, Alan Friel and Jenna Felz of BakerHostetler

In our first two articles, we discussed the ways in which companies collect, analyze and use data about in connection with social media, which we have termed “social data,” for a number of important purposes, such as increasing engagement with their target audience and improving business intelligence. But for all of the potential ...