Bloomberg Law
Nov. 15, 2016, 2:21 PM UTC

Big Law Firm Rolls Out Business Advisory Division

Casey Sullivan

Earlier this month, Bryan Cave announced a newly branded 32-person division within the St. Louis-based law firm, called BCXponent, a business advisory unit that is separate from its legal services and has its own distinct website apart from the firm.

“By solving X factor issues, we help our clients turn X into Excellence,” reads the marketing catch line on the division’s main page.

The unit is just the latest example of lawyers in Big Law who are offering services that have little or nothing to do with legal judgment, and everything to do with business management decisions, including how ...

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