Marketing & Communications articles

An employee sprays anti-oxidant solution on a pile of copper plates at the Southern Copper Corp. refinery in Ilo, Peru, on Thursday, Jan. 26, 2017. Peru posted its biggest trade surplus in five years in December, as rising copper output and higher prices boosted exports. The South American country last year overtook China to became the world's biggest copper producer after Chile, allowing it to record its first annual trade surplus in three years. Photographer: Dado Galdieri/Bloomberg

DLA Piper Expands in Peru to Boost ‘Brand Equity’

DLA Piper Expands in Peru to Boost ‘Brand Equity’

How much does law firm branding matter these days? It means everything if you’re a giant global firm opening offices across the world, and operating in markets far from home, according to Roger Meltzer, DLA Piper’s global co-chairman. “Brand equity, in general, for a global firm, is its stock in trade,” said Meltzer, in an

How One Big Law Firm is Using Data (Perspective)

Editor’s Note: The authors of this column work at DLA Piper and a consulting company. By Barbara Taylor, Chief Marketing Officer for DLA Piper LLP (US), and Dave Kuhlman, Partner at Axiom Consulting Partners As big data continues to revolutionize the way businesses operate, large law firms are increasingly realizing that they, too, possess massive amounts

Jolyon Maugham, tax lawyer at Devereux Chambers, poses for a photograph near his chambers in the Temple district of London, U.K., on Monday, March 6, 2017. Maugham is asking Ireland's High Court whether the U.K. can unilaterally stop its implementation of Article 50 of the Lisbon Treaty, the formal process for exiting the EU. Photographer: Jason Alden/Bloomberg

This Movie-Tax Lawyer Might Have Found a Way to Stop Brexit

By Kit Chellel, Bloomberg News Jolyon Maugham is hurrying through the streets of west London on his way to a meeting about Britain’s impending departure from the European Union. Even as he sidesteps dawdling tourists and dodges black cabs, Maugham is arguing about Brexit. “That’s a terrible point and I’m going to demolish it in

Giuffra Reagan

Sullivan & Cromwell’s Robert Giuffra Jr.: From Rehnquist to VW

Robert Giuffra Jr. Partner, Sullivan & Cromwell   Robert Giuffra Jr. has been a partner at Sullivan &  Cromwell since 1997, and spent time in the White House and as a lawyer for U.S. Senate committees. He’s currently representing Volkswagen in connection with its ongoing diesel emissions scandal. Education Bronxville High School, Bronxville, New York, graduated 1978 Giuffra’s

Goldman Sachs Group Inc. headquarters stands in New York, U.S., on Tuesday, Jan. 12, 2016. Photo by John Taggart/Bloomberg

Goldman Sachs Lawyer On Joining Cadwalader Immigration Clinic

Cadwalader, Wickersham & Taft and Goldman Sachs are teaming up on an unusual project given their lines of business: helping eligible undocumented immigrants apply for lawful permanent residency in the U.S. Cadwalader’s Black & Latino Association, a mentorship, leadership and advocacy group for attorneys at the firm, originally started the clinic two years ago as a way


Trump SEC Pick Made Millions Representing Banks and Hedge Funds

By Ben Bain and Elizabeth Dexheimer,  Bloomberg News President Donald Trump’s pick to lead the Securities and Exchange Commission has earned $7.62 million since 2015 representing some of Wall Street’s biggest firms, including Goldman Sachs Group Inc. and Bill Ackman’s Pershing Square Capital Management, according to a federal disclosure form. Jay Clayton, the Sullivan & Cromwell partner tapped by Trump, outlined

A statue of Albert Gallatin stands outside the entrance of the US Treasurey Building in Washington DC. on February 25, 2005. Photographer:  Ken Cedeno/Bloomberg News

Law Firm Partner’s Twitter Account Draws Questions During Vetting

Sullivan & Cromwell’s Brent McIntosh holds an impressive resume with stints in the White House and top positions in the U.S. Department of Justice. Will his use of Twitter sabotage the next stage in his career, as the proposed general counsel of the U.S. Treasury Department? The co-head of S&C’s cybersecurity practice had been selected to be the agency’s top

Photographer: Andrew Harrer/Bloomberg

LGBT Rights Lawyer on Why Not to Despair after SCOTUS Rejects Bathroom Case

Kramer Levin’s Jeffrey Trachtman has been working on LGBT rights’ litigation for long enough to see the silver lining in every setback. After the U.S. Supreme Court announced Monday it would not hear a major case on transgender rights, Trachtman — who filed an amicus brief in the case on behalf of U.S. religions and clergy members that advocate for equal treatment