Firm Adopts Novel Marketing For Growing FinTech

Emerging industries with high growth potential are the Holy Grail for law firms large and small. But marketing for upstart companies can require some untraditional efforts by enterprising law firms – even those steeped in Wall Street’s institutions.

For those at Richards Kibbe & Orbe LLP, a 70-lawyer New York boutique that specializes in representing financial services, hedge funds and public companies, partners Scott Budlong and Jahan Sharifi, along with name partner Jon Kibbe, weren’t afraid of adopting a new marketing approach in fintech, the term commonly used for the burgeoning financial technology industry.

“In the early days, there were ...