In Law Firm Mergers, Panelists Urge: ‘Avoid Drama,’ Bury Ego

In the immediate aftermath of a law firm merger, it often falls to marketers and business development officers to find the common fabric that will unite lawyers from completely separate – and sometimes conflicting – cultures into one cohesive unit.

In a panel discussion this week, at the annual Legal Marketers Association conference in San Diego, industry leaders discussed the challenges and keys to building a successful post-merger law firm.

The integration process can take time, they said, and it’s highly emotional.

Panel speakers included Jonathan Hollenberg, a partner with HawkPartners, Joseph Melnick, director of strategic business development of Honigman and Mona Zeiberg, senior director of strategic marketing at ...