Bloomberg Law
May 21, 2015, 7:20 PM UTC

Sound Bites From a Legal Marketing and BD Conference

Casey Sullivan

Law firm marketers and business development leaders congregated this week at the University Club of New York to discuss how to land new business by mapping out and executing firm strategy, maintaining a digital media presence and working collaboratively with practicing lawyers.

The two-day event, titled the 6th Annual Law Firm Marketing & Business Development Summit, was hosted by The American Lawyer, and garnered a room full of about 70 people from law firms such as Cravath, Swaine & Moore, Morgan Lewis & Bockius and Duane Morris, among a number of vendors.

Some key excerpts from the event are as follows.

On Collaboration ...





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