Bloomberg Law
March 5, 2015, 12:49 PM UTC

Steven Brill: Don’t Hate On Law Firm PR

Casey Sullivan

Steven Brill, the lawyer-journalist who founded The American Lawyer and Court TV , spoke to Big Law Business about the story behind creating the AmLaw 100, and what he feels law firm PR professionals get wrong when approaching journalists.

In the first of a two-part series, Brill lays out some background about his entry into investigating the business practices of the country’s largest law firms, and expresses his views on the impact of his creation, The American Lawyer.

Part I Excerpts:

“They (American Lawyer staff) were used to rolling their eyes when I came up with a new idea every weekend. ...

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