Bloomberg Law
July 15, 2016, 3:55 PM UTC

Top Goldman Lawyer Helped Turn Around a Struggling Law Firm

Leigh McMullan Abramson

David Greenwald has been known to lace up his sneakers and run the eight miles from his Upper West Side apartment to Fried Frank’s office in lower Manhattan.

Since joining the firm in a leadership role in 2013, Greenwald has breathed new energy into the 450-lawyer firm, helping bring in record profits per partner, revenue per lawyer and gross revenue even as competitors struggle.

Greenwald’s success hasn’t hinged on any groundbreaking idea. Rather, his playbook draws on tried strategies: He retreated in Hong Kong where the firm closed its office. At a management level, Greenwald prioritized punctual time-keeping — fining partners $100 if they are late to submit their hours. ...

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